Nitto's JK Experience

Project Description

The JK Experience is a once in a lifetime offroad experience that highlights the Jeep Wrangler (JK).

Off Road Evolution, Nitto, and Discount Tire created this epic week long adventure. Participants wake in the morning with no idea what is in store for them that day - and that is part of the magic. Following the host, Mel Wade, the particpants travel thousands of miles, off road and on the very hardest trails, rocks, and mud known.

We helped the team by creating a revised brand identity, website, and videos.


Daily video teases including capturing video, editing, motion graphics, music, and publishing.

Daily Video Teases

3 daily teases from the West Coast 2015 JK Experience.

Day 1 - Deadwood

Day 2 - The Stanley

Day 3 - Sidewinder