The JK Experience is a once in a lifetime offroad experience that highlights the Jeep Wrangler (JK).

Off Road Evolution, Nitto, and Discount Tire created this epic week long adventure. Participants wake in the morning with no idea what is in store for them that day - and that is part of the magic. Following the host, Mel Wade, the particpants travel thousands of miles, off road and on the very hardest trails, rocks, and mud known.

We helped the team by creating a revised brand identity, website, and videos.